Throwback to our Innovation Challenge in Israel!

Saint-Gobain Sekurit

picto Sekurit
Saint-Gobain Sekurit

October 2021 was a month dedicated to the Innovation Challenge that we organized with Israeli startups.

Israel has a bright ecosystem of automotive startups. This is why Saint-Gobain Sekurit decided to organize an Innovation Challenge, in collaboration with NOVA (external ventures arm of Saint-Gobain), supported by Herzog strategic (strategic consulting Israeli firm in the fields of technology and innovation). 

The aim of this challenge was to strengthen ties with Israeli startups and generate value-driven ideas in the fields of Automotive and Smart Mobility.

Several startups applied to our challenge, and our experts carefully analyzed all the applications to select 10 of them.


The kick-off event took place on October 6 in Tel Aviv at the headquarter of Herzog. The 10 selected startups were invited to pitch their concepts and presented their innovation one by one. The only requirement was that each innovation had to fit to one of our 3 pillars: safety, user experience and sustainability.

Following presentations, round table discussions were held with all event participants, to dive into the trends of the automotive industry.

All the pitches were very good and it generated very interesting exchanges. But there could only be one winner! The lucky winner is CU-BX and they are working on sensors to measure tiredness or stress level of the driver. The startup was gifted a cash prize and the realization of a POC.


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